https://linear.app/seedhypermedia/issue/SHM-2056/project-funnel-analytics

Our funnel identifies a user and measures the conversion rate from one step to the next step. We need to identify the pain points at each step to boost conversion rates. A Growth Funnel is a bit different from a UX Funnel. The Growth Funnel should be a single instance across the system. It is core to the strategy and to every member of the team. Once we discover our Growth Funnel, it seldom changes. UX Funnels are a design tool. They can change all the time with different experiments.

Growth Funnel

Proposed steps:

Visit a website.
Subscribe.
Participate.
Create a new Site.
Share the Site.
Invite another user.

UX funnels

Web UX Funnels

Subscribe
1. Visit a web
2. Click subscribe button
3. Enter email
4. Click Save Email button
Participate
1. Visit a web
2. Open the comment section
3. Reply/create new comment input box
4. Start identity creation (can be bypassed)
5. Complete identity form (can be bypassed)
6. Publish comment

Desktop UX Funnels

Participate
1. Edit a document
2. Publish a document
Navigate documents
1. Search
Create a site
1. Click Publish site to a domain button
2. Select Domain options from float window
3. Create a seed host account (optional)
4. Login to Seed Hypermedia hosting
5. Finish publishing
Invite another user.