40% usability / 60% Product Market Fit

30 minutes

Persons to test Scenario 1

Priscila, Tourist company owner

1. Open link — first contact (Link site Vivienda). Intro: Imagine this site I shared is about a topic that is really of your interest and there is people related to that topic.

[PMF] What's your first impression — what do you think this is?
[PMF] "Does it feel like there are people here, or just content? What gives you that sense, or what's missing?"

2. Explore

[Usability] "Try to find [a related document / another conversation / the author]. How did that go?"
[PMF] "How does browsing this compare to how you'd normally come across something like this online?"

3. Comment and discuss

[Usability] "Try to participate somewhere that seems interesting. How did that feel, was it where you expected?"
[PMF] "How does discussing it here compare to how you'd normally talk about this with other tools you use? (Slack, email, social media)"
[PMF] "Does this feel like a useful place to have that conversation, or would you take it elsewhere?"

4. Join (sign in / create account)

[Usability] "Now try to sign in or create an account — anything unclear in this process?"
[PMF] "What would make creating an account here worth it to you, versus just reading and leaving?"

Wrap-up

[PMF] "Is there a project or conversation from your world that comes to mind as you go through this?"
[PMF] "Would you share a link like this with someone? Who, and for what?"